Internet marketers are constantly searching for efficient and effective marketing strategies, developing customer sources, and hoping to turn visitors into potential customers.
The use of landing pages for online marketing is highly favored by marketers. It is also an effective marketing strategy chosen by many companies, which brings multiple visits to website operations and successfully converts visitors to create higher performance.
1. What is a “landing page”?
In professional online marketing, the “landing page” is an independent webpage. If you introduce the “landing page” in one sentence: the landing page refers to any page that the visitor arrives at.
Is the definition of the landing page briefly summarized above vague or unclear? It’s ok! Below we associate a practical situation to help you understand more easily.
It is like saying that when you are shopping in the mall, you need to go to the toilet urgently, but the big mall has many directions. There are other directions on the sign besides the direction of the toilet, such as floors, doorways, traffic directions, etc., you need to filter out Toilet signs, and then follow the clear toilet instructions, you can successfully find the toilet successfully liberated.
In the same way, when users surf the Internet to search for specific information, general search engines will automatically match and present relevant search results in response to user needs, such as searching for “remote meeting software” on Baidu, and search engines will provide you with paid search Results, as well as non-advertised natural search results, this is commonly referred to as paid search traffic and natural search traffic.
The “landing page” is an independent webpage that is specifically customized for paid advertisements, that is, where search users (visitors) click on the advertisement to reach it. Therefore, when a visitor is attracted to a certain search, he finally clicks to enter the page linked to that search result.
2. Accurate and high conversion rate landing pages achieve great results
The landing page designed for advertising is nothing more than to guide visitors to browse and click, obtain exposure and traffic pages, and guide visitors to take specific actions, such as leaving personal information, subscribing to newsletters, purchasing products, and obtaining the best performance. Of course, the premise The landing page is designed to be accurate and high conversion rate.
It’s like saying that when you need to go to the toilet in the mall, you need to find a sign (guidance sign), but only clear and clear directions can guide you to the toilet. Therefore, only accurate, high conversion rate landing pages can create good results and achieve the initial purpose of designing landing pages. Otherwise, unclear directions will eventually cause you to drift away from the toilet and the landing page becomes the last change. Into a farewell page.
3. The practical application and benefits of the landing page
As mentioned above, we all hope that visitors will take specific actions after entering the page to achieve the design purpose. So, what is the specific use of the landing page designed with great care?
1. Collect lists and let visitors leave information
One of the purposes of the landing page is to collect customer information. Successfully attracted visitors to the landing page, you have been half successful! Then the most important thing is to get the customer’s information to facilitate subsequent contact or marketing. But the customer is required to fill in the key information, such as e-mail, name and phone, etc. Filling in too much information will cause the customer to lose patience!
2. Sign up for the event
Assuming that the company will regularly hold related activities, such as webinars, offline parties, marketing activities, etc., invite customers to participate, for the purpose of enthusiasm for customer relations, you can design a special landing page for customers to sign up. Like Activecampaign, a block is specifically designed to allow visitors to choose offline learning locations based on the city.
3. Promotional activities
Design landing pages, use incentives, and organize promotional activities, such as “free trial” and other promotional products, to attract customers to register for use.
Benefits of using landing pages
The actual application of the landing page is mainly determined according to the designer ’s purpose, and many benefits can be obtained in online marketing. Now you definitely want to wait for a dedicated landing page, and start to show your efforts?
The landing page is loved by the audience, and its complicated code design method is no longer a patent for IT staff. There are now professional landing page service providers on the market that provide simple production tools to facilitate user production. For example, the email marketing platform Benchmark Email provides users with the function of creating a landing page. Users are not required to have professional IT knowledge. Just drag a different editing block through a simple drag-and-drop editor, and then edit the content. Create beautiful landing pages independently, and even directly apply beautiful built-in templates!
In addition, after formulating the landing page, you can combine the other functions of the Benchmark system and use the landing page ingeniously, such as combining subscription forms, customer list management, email sending, and automated marketing functions. Users can create a subscription form first and add a subscription form to the landing page to collect the list. After subscribing, visitors will be automatically added to the list in the account for customer information management, and even subsequent emails or automated marketing!